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social commerce

social commerce

Sell where people scroll. We set up and grow TikTok Shop and Instagram shopping with creators, affiliates and live selling.

Sell where people scroll. We set up and grow TikTok Shop and Instagram shopping with creators, affiliates and live selling.

60+ affiliates

60+ affiliates

/ selling for you

/ selling for you

4.9

4.9

/ 20 reviews

/ 20 reviews

the shortest path to a sale is the one that never leaves the app.

CAPABILITIES

from scroll to checkout

Matching

Briefs

Contracts

creator marketing

Influencer marketing works when the fit is right. We vet creators on audience and engagement, handle briefs and contracts, and track every partnership against sales.

Learn more

Learn more

Matching

Briefs

Contracts

creator marketing

Influencer marketing works when the fit is right. We vet creators on audience and engagement, handle briefs and contracts, and track every partnership against sales.

Learn more

Contact us

Briefs

Casting

Ad-ready

UGC content

UGC works because it doesn’t look like an ad. We brief creators to make honest, native videos about your product, delivered with the rights to run them as ads.

Learn more

Learn more

Briefs

Casting

Ad-ready

UGC content

UGC works because it doesn’t look like an ad. We brief creators to make honest, native videos about your product, delivered with the rights to run them as ads.

Learn more

Contact us

Spark Ads

Partner ads

Whitelisting

creator-led ads

Creator content performs best when it runs as an ad from the creator’s own account. We set up Spark Ads and partnership ads, test new hooks and scale the creators who sell.

Learn more

Learn more

Spark Ads

Partner ads

Whitelisting

creator-led ads

Creator content performs best when it runs as an ad from the creator’s own account. We set up Spark Ads and partnership ads, test new hooks and scale the creators who sell.

Learn more

Contact us

Influencers

UGC

TikTok Shop

creators

People trust people more than brands. We find creators who fit your brand, brief them properly and turn their content into ads and sales.

Learn more

Learn more

Influencers

UGC

TikTok Shop

creators

People trust people more than brands. We find creators who fit your brand, brief them properly and turn their content into ads and sales.

Learn more

Contact us

01

/ 04

OUR APPROACH

from first video to first sale

No waiting for people to click through to your site. Three steps, and your products sell right in the feed.

set up the shop

We set up your TikTok Shop or Instagram shopping properly, from product listings to shipping and offers.

OUR APPROACH

from first video to first sale

No waiting for people to click through to your site. Three steps, and your products sell right in the feed.

set up the shop

We set up your TikTok Shop or Instagram shopping properly, from product listings to shipping and offers.

OUR APPROACH

from first video to first sale

No waiting for people to click through to your site. Three steps, and your products sell right in the feed.

set up the shop

We set up your TikTok Shop or Instagram shopping properly, from product listings to shipping and offers.

Your customers are already shopping in the app

Someone sees your product in a video, taps it and buys it in ten seconds, without ever visiting your website. That’s social commerce, and it’s changing how people buy on TikTok and Instagram. Done well, every creator video becomes a storefront. Done badly, it’s a shop nobody visits.

How does TikTok Shop work for brands?

You list products in the app, and creators earn commission when their videos or lives drive sales. TikTok then puts more reach behind the content that sells. The brands that win treat it as a creator program, not a sales channel they switch on and leave alone.

What our social commerce service includes

  • Shop setup: listings, shipping, offers and product samples

  • Affiliate creator recruitment in your niche

  • Commission plans and simple briefs that keep creators posting

  • Live shopping sessions with creators or your team

  • Shop ads to scale the videos and products that already sell

How we’d approach it

Say you’re a hair care brand with strong products and no TikTok Shop yet. We’d set up the shop and pick two or three hero products with a clear before and after. Then we’d recruit 30 to 50 affiliate creators in beauty, send samples and give them simple prompts, not scripts.

Within a few weeks, a handful of videos start selling. We put ad budget behind those and recruit more creators like the ones who are working. A good outcome is a shop that sells every day, affiliates who keep posting and a clear view of which products and creators drive revenue.

What most brands get wrong

They open a shop and wait. Social commerce runs on creators. Without a steady stream of affiliate content, the shop goes quiet within weeks.

What to have ready before you open a shop

Products with healthy margins after commission and shipping, enough stock to handle a video that suddenly takes off and a fulfilment process that can ship quickly. We check all three before setting anything up, because a shop that sells out or ships late can damage your rating fast.

Where it fits

Social commerce is part of our creators work. It grows fastest alongside creator partnerships, and the top shop videos can scale as creator-led ads. We help brands across North America sell in the feed.

Thinking about TikTok Shop? Book a free audit and we’ll tell you honestly whether your products are a fit.

Your customers are already shopping in the app

Someone sees your product in a video, taps it and buys it in ten seconds, without ever visiting your website. That’s social commerce, and it’s changing how people buy on TikTok and Instagram. Done well, every creator video becomes a storefront. Done badly, it’s a shop nobody visits.

How does TikTok Shop work for brands?

You list products in the app, and creators earn commission when their videos or lives drive sales. TikTok then puts more reach behind the content that sells. The brands that win treat it as a creator program, not a sales channel they switch on and leave alone.

What our social commerce service includes

  • Shop setup: listings, shipping, offers and product samples

  • Affiliate creator recruitment in your niche

  • Commission plans and simple briefs that keep creators posting

  • Live shopping sessions with creators or your team

  • Shop ads to scale the videos and products that already sell

How we’d approach it

Say you’re a hair care brand with strong products and no TikTok Shop yet. We’d set up the shop and pick two or three hero products with a clear before and after. Then we’d recruit 30 to 50 affiliate creators in beauty, send samples and give them simple prompts, not scripts.

Within a few weeks, a handful of videos start selling. We put ad budget behind those and recruit more creators like the ones who are working. A good outcome is a shop that sells every day, affiliates who keep posting and a clear view of which products and creators drive revenue.

What most brands get wrong

They open a shop and wait. Social commerce runs on creators. Without a steady stream of affiliate content, the shop goes quiet within weeks.

What to have ready before you open a shop

Products with healthy margins after commission and shipping, enough stock to handle a video that suddenly takes off and a fulfilment process that can ship quickly. We check all three before setting anything up, because a shop that sells out or ships late can damage your rating fast.

Where it fits

Social commerce is part of our creators work. It grows fastest alongside creator partnerships, and the top shop videos can scale as creator-led ads. We help brands across North America sell in the feed.

Thinking about TikTok Shop? Book a free audit and we’ll tell you honestly whether your products are a fit.

Industries we serve

eCommerce

eCommerce

Wellness

Wellness

Fitness

Fitness

Beauty

Beauty

Food

Food

Hospitality

Hospitality

3+

results, not reports

results, not reports

results, not reports

partners, not order-takers

partners, not order-takers

partners, not order-takers

partners, not order-takers

partners, not order-takers

partners, not order-takers

results, not reports

results, not reports

results, not reports

CLIENT STORIES

real brands

real numbers

"the commnty team has been instrumental in supporting our paid media efforts with technical knowledge, a data-driven approach and localized strategies."

Rachel Draper

General Manager, North America @ LOJEL

"the commnty team has been instrumental in supporting our paid media efforts with technical knowledge, a data-driven approach and localized strategies."

Rachel Draper

General Manager, North America @ LOJEL

$62K TikTok Shop sales in 90 days

Affiliate creators plus GMV Max on a brand-new shop with zero followers at launch.

Hair care brand

Beauty · TikTok Shop · USA

NOW ONBOARDING · Q1 '27

free audit.
no sales pitch.

We open your account, go line by line, and show you what’s working and what isn’t.

30 min • no commitment

30 min • no commitment

30 min • no commitment

short-form video

Videos made for the scroll, not the boardroom. We script and produce short-form content people actually watch.

TikTok

Reels

Shorts

Learn more

Learn more

short-form video

Videos made for the scroll, not the boardroom. We script and produce short-form content people actually watch.

TikTok

Reels

Shorts

Learn more

Contact us

creator marketing

Partner with creators your customers already trust. We match, brief and manage partnerships built to drive sales.

Matching

Briefs

Contracts

Learn more

Learn more

creator marketing

Partner with creators your customers already trust. We match, brief and manage partnerships built to drive sales.

Matching

Briefs

Contracts

Learn more

Contact us

creator-led ads

Turn your best creator posts into ads that keep selling. We run them from the creator’s own handle.

Spark Ads

Partner ads

Whitelisting

Learn more

Learn more

creator-led ads

Turn your best creator posts into ads that keep selling. We run them from the creator’s own handle.

Spark Ads

Partner ads

Whitelisting

Learn more

Contact us

short-form video

Videos made for the scroll, not the boardroom. We script and produce short-form content people actually watch.

TikTok

Reels

Shorts

Learn more

Contact us

creator marketing

Partner with creators your customers already trust. We match, brief and manage partnerships built to drive sales.

Matching

Briefs

Contracts

Learn more

Contact us

FAQs

questions about

social commerce

?

What is social commerce?

How does TikTok Shop work for brands?

How much does TikTok Shop management cost?

Do we need TikTok Shop to do social commerce?

What products sell best on TikTok Shop?

How do you find TikTok Shop affiliate creators?

How long does it take to start selling on TikTok Shop?

Do we need to do livestreams to sell?

ready when
you are

ready when you are

No commitment consultation

Honest take on what to fix

A clear plan for next steps

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still not sure?

ask your AI

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© 2026, 604 Digital Inc. All rights reserved.

Subscribe to our newsletter and get insights and updates directly into your inbox.

© 2026, 604 Digital Inc. All rights reserved.

Subscribe to our newsletter and get insights and updates directly into your inbox.

© 2026, 604 Digital Inc. All rights reserved.