creator ads

Your best ad is already on someone else’s feed

A creator posted about your product, it took off and three days later it was gone from everyone’s feed. Creator ads fix that. Instead of running ads from your brand account, we run the creator’s content from their handle with your budget behind it. It looks like a post people would watch anyway, which is exactly why it works.

How do creator ads work?

The creator gives permission to run their post as an ad. On TikTok, that’s Spark Ads. On Meta, it’s partnership ads, sometimes called whitelisting. The ad shows the creator’s name and profile, with your targeting and call to action behind it.

What’s included

• Content selection: the creator posts worth putting money behind

• Permissions and usage rights, handled with each creator

• Campaign setup for Spark Ads and partnership ads

• Hook testing to keep winning videos fresh

• Reporting by creator and by angle, so you know who to rebook

How we’d approach it

Say you’re a fitness apparel brand working with 10 creators but only running ads from your own account. We’d pull the best-performing creator posts from the last three months and get permission to run them. Then we’d test them as partnership ads against your current brand ads, with the same budget and audiences.

Each winner gets two or three new hooks to keep it fresh. A good outcome is a set of creators whose content consistently beats your brand ads, and a simple system for turning new creator posts into ads every month.

What we do differently

We plan for ads from the first brief. Usage rights, raw files and hook variations are part of the deal, so nothing great gets stuck as a one-off post.

How we choose which creator posts to run

We look past views. The posts worth putting budget behind usually have a strong first three seconds, comments asking where to buy and a clear moment where the product does its thing. We test the shortlist on a small budget first and scale only the ones that turn attention into sales.

Where it fits

Creator-led ads sit between our creators and media work. They run on content from creator partnerships and UGC content, managed by the same team that runs your paid social. We run creator ads for brands across North America from Vancouver.

Sitting on great creator content? Book a free audit and we’ll show you which posts we’d put budget behind.