In today's world, there are two types of agencies: self-proclaimed gurus who talk a big game but learn on your dime, and bloated traditional agencies with endless layers that are too slow and expensive. We’re neither.

Drawing from my diverse experiences working with leading media agencies across Europe and North America, in-house brand teams, and most recently vendor-side at TikTok, I’ve seen firsthand the challenges and opportunities within the industry.

Throughout my career, I’ve managed hundreds of millions of dollars in paid media budgets for top-tier brands like Procter & Gamble, Johnson & Johnson, Coca-Cola, TELUS, and a range of e-commerce brands. This experience has taught me that when you invest in building strong, authentic connections with your community, those relationships pay back tenfold.

That's why we're here to redefine how brands connect with their audiences, placing community over everything. We build teams that aren’t just external partners; we seamlessly become an extension of your business—fully integrated and aligned with your mission and values.