influencer marketing

Big following, zero sales?

You paid a creator with 400K followers. The post looked great, the comments were nice and sales barely moved. That’s the most common influencer marketing mistake: paying for reach instead of fit. The creators who sell are the ones whose audience already looks like your customer, and they’re often much smaller than you’d think.

How our influencer marketing works

We run the whole program, so you don’t spend your week in DMs:

• Creator sourcing and vetting based on audience data and engagement, not follower counts

• Clear briefs with one key message and room to be themselves

• Negotiation and contracts, including rates, usage rights and exclusivity

• Campaign management: shipping, approvals and posting dates

• Reporting tied to tracked codes and links

How we’d approach it

Say you’re a clean supplement brand trying creators for the first time. We wouldn’t start with one big name. We’d build a shortlist of 15 to 20 micro-creators in wellness and fitness, check their audience data and send product to the ones who fit. Each gets a short brief and the freedom to make it their own.

Tracked codes show who actually drives sales. After a month, we keep the top performers, drop the rest and turn the best videos into ads. A good outcome is a small roster of creators who reliably sell, and content you can keep running long after the first post.

What we do differently

We negotiate usage rights upfront. Too many brands end up with great creator videos they can’t legally run as ads. Every partnership we set up is built to work twice: once on the creator’s feed and again in your paid campaigns.

How we measure influencer marketing

Likes are nice, but they don’t pay the bills. Every creator gets a tracked code or link, and we report on sales, cost per sale and content usage, not just reach. We also look at which creators’ videos perform as ads, because a creator who sells in paid campaigns is worth far more than a single post.

Where it fits

Influencer partnerships are part of our creators work. The best videos go on to run as creator-led ads, and many brands pair partnerships with UGC content for ad creative. We work with creators and brands across North America from Vancouver.

Thinking about working with creators? Book a free audit and we’ll show you the kind of creators we’d shortlist for you.