25
of 100
the hospitality playbook
from first daydream to next stay
Four stages, one plan. We find where guests slip away to the OTAs and fix that first.
CLIENT STORIES
real brands
real numbers
NOW ONBOARDING · Q1 '27
30 min • no commitment
industries
FAQs
questions about
hospitality
?
What does a hospitality marketing agency do?
We help you fill rooms at better margins. That covers strategy, ad creative, creators, paid media and reporting tied to bookings, not impressions. For most properties that means more direct bookings, fuller midweek nights and less money going to OTAs.
How do we get more direct bookings?
Give guests a reason to book with you. We run ads that send people to your own site, show your best rate and perks next to the book button, and retarget anyone who left to compare prices on an OTA.
Should we stop listing on Booking.com and Expedia?
Usually not. OTAs still bring guests who'd never find you otherwise. The goal is a better mix: let OTAs fill gaps, and win repeat and nearby guests directly, where you keep the commission, which often runs 15 to 25%.
How do we fill weeknights and the off-season?
Target the right people with the right offer. Remote workers, couples and locals within driving distance often book midweek or off-season stays. We build offers and ads for each group and run them when demand dips.
Do travel creators actually drive bookings?
They can, when the fit is right and the booking is tracked. We pick creators whose audiences actually travel to your area, give them a direct booking link or code, and turn their best videos into ads.
Which ads work best for hotels?
Google catches people already searching for a place to stay, Meta and Instagram inspire the next trip, and YouTube works for bigger destinations. We start with what's most likely to bring direct bookings and add channels as they pay off.
Can you track bookings from ads through our booking engine?
In most cases, yes. We connect your booking engine to your ad platforms and analytics so we can see which campaigns bring actual stays, not just clicks. If your engine limits tracking, we work around it with tracked links and offer codes.
Do you make the content too?
We plan the creative, brief creators and turn your existing property photos, guest moments and video into ads built for each platform, then run the campaigns.
ready when
you are
No commitment consultation
Honest take on what to fix
A clear plan for next steps
