eCommerce

What does an eCommerce marketing agency do?

We find the customers, make the content that sells to them, and put budget behind what works. That covers strategy, ad creative, creators, paid media and reporting tied to revenue. The difference with commnty is that it all runs as one system. The videos that sell organically get a paid push, and every ad test tells us what to make next.

Why eCommerce is different

Every dollar is trackable, so every mistake shows up fast. Ad costs keep rising, platforms change the rules every quarter, and a product page can lose a sale in three seconds. Stores that grow treat marketing as a system that compounds, not a string of one-off campaigns.

What we run for eCommerce brands

• Paid social on Meta and TikTok to find new customers at a profitable cost

• UGC content that shows your product in real hands, not studio shots

• Social commerce: TikTok Shop setup, affiliate creators and live shopping

• Creator-led ads that scale the videos already selling

• Reporting on revenue, return on ad spend and customer cost, not likes

How we’d approach it

Say you’re a DTC skincare brand spending $25K a month on Meta, and your cost per customer keeps climbing. First, we’d look at your creative. Most stores run the same few ads for months, and the platform punishes them for it. We’d bring in creators to make 15 to 20 new UGC videos, test them against your best ad and keep only the winners.

Then we’d open a second channel, usually TikTok Shop, using the same creators. A good outcome is a lower cost per customer, a steady flow of fresh ads and a new sales channel that doesn’t rely on one platform.

What most brands get wrong

They try to fix a creative problem with targeting. Platforms now handle most of the audience work, so the ad itself has to do the selling. More budget behind tired creative just buys more expensive clicks.

Where it fits

eCommerce brands usually start with our media and creators work, guided by a clear growth strategy. We help online brands across North America turn scrollers into repeat customers.

Not sure what’s holding your store back? Book a free audit and we’ll show you where the money is going.