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Beauty

Beauty

Beauty shoppers want proof before they pay. We plan and run the marketing that puts real results and real reviews everywhere they look.

Beauty shoppers want proof before they pay. We plan and run the marketing that puts real results and real reviews everywhere they look.

Beauty shoppers want proof before they pay. We plan and run the marketing that puts real results and real reviews everywhere they look.

Lower CPA

Lower CPA

Lower CPA

/ creator-tested

/ creator-tested

/ creator-tested

Certified across...

Certified across

Certified across...

99

of 100

online beauty shoppers check ratings and reviews before they buy. So we make sure yours are easy to find and worth reading.

online beauty shoppers check ratings and reviews before they buy. So we make sure yours are easy to find and worth reading.

What we fix for beauty

the beauty playbook

from first swipe to empty bottle

Four stages, one plan. We find where shoppers lose faith and fix that first.

Scroll ยท get seen

Proof ยท show the results

Cart ยท get the sale

Refill ยท win the reorder

Stop the scroll. Textures, routines and honest first reactions from creators, cut for each platform and tested until a hook sticks.

Stop the scroll. Textures, routines and honest first reactions from creators, cut for each platform and tested until a hook sticks.

โ†— show, don't claim

Show the results. Before and afters, shade matches and real routines, sent to a page that answers the question the ad raised.

Show the results. Before and afters, shade matches and real routines, sent to a page that answers the question the ad raised.

โ†— same promise

Get carts to checkout. Reviews, creator proof and shade help right next to the price, plus retargeting for anyone still comparing.

Get carts to checkout. Reviews, creator proof and shade help right next to the price, plus retargeting for anyone still comparing.

โ†— proof by the price

Win the refill. Routines, tips and reminders timed to when the bottle runs out, plus ads aimed at your best repeat buyers.

Win the refill. Routines, tips and reminders timed to when the bottle runs out, plus ads aimed at your best repeat buyers.

โ†— built for the reorder

Stop the scroll. Textures, routines and honest first reactions from creators, cut for each platform and tested until a hook sticks.

โ†— show, don't claim

Show the results. Before and afters, shade matches and real routines, sent to a page that answers the question the ad raised.

โ†— same promise

Get carts to checkout. Reviews, creator proof and shade help right next to the price, plus retargeting for anyone still comparing.

โ†— proof by the price

Win the refill. Routines, tips and reminders timed to when the bottle runs out, plus ads aimed at your best repeat buyers.

โ†— built for the reorder

proof, not promises

proof, not promises

proof, not promises

refills, not one-offs

refills, not one-offs

refills, not one-offs

refills, not one-offs

refills, not one-offs

refills, not one-offs

proof, not promises

proof, not promises

proof, not promises

CLIENT STORIES

real brands

real numbers

  • Beauty ยท

    Los Angeles, CA

    TikTok Shop

    "we had great products and no one talking about them. commnty got creators reviewing our serums and turned the best videos into ads. TikTok Shop became our fastest-growing channel."

    Brand Director

    Clean Skincare Brand

    $280K

    in TikTok Shop sales

  • Beauty ยท

    Los Angeles, CA

    TikTok Shop

    "we had great products and no one talking about them. commnty got creators reviewing our serums and turned the best videos into ads. TikTok Shop became our fastest-growing channel."

    Brand Director

    Clean Skincare Brand

    $280K

    in TikTok Shop sales

  • Beauty ยท

    Los Angeles, CA

    TikTok Shop

    "we had great products and no one talking about them. commnty got creators reviewing our serums and turned the best videos into ads. TikTok Shop became our fastest-growing channel."

    Brand Director

    Clean Skincare Brand

    $280K

    in TikTok Shop sales

-31% cost per purchase

After replacing polished studio ads with creator-made UGC on Meta in six weeks.

Natural deodorant brand

Beauty ยท UGC ยท USA

-31% cost per purchase

After replacing polished studio ads with creator-made UGC on Meta in six weeks.

Natural deodorant brand

Beauty ยท UGC ยท USA

industries

other industries we grow

other industries we grow

FAQs

questions about

beauty

?

What does a beauty marketing agency do?

We find the shoppers most likely to love your products, make sure the content proves it, and put budget behind what works. That covers strategy, ad creative, creators, paid media and reporting tied to revenue. In beauty, proof sells: real skin, real routines and honest reviews.

Do you work with influencers and UGC creators?

Yes, it's a big part of what we do. We match you with creators whose audiences fit your products, give each one a tracked link or code, and turn the videos that sell into ads. Smaller creators with engaged followers often beat big names on cost per sale.

Can you help us sell on TikTok Shop?

Yes. We set up or tidy up the shop, pick the products most likely to sell in a video, recruit affiliate creators and put ad budget behind the videos that actually drive sales.

How do we lower our cost per purchase?

Usually with better creative, not more targeting. We test fresh creator videos, routines and before-and-afters against your current ads, keep the winners and cut the rest. Clean tracking then shows which channels truly bring new customers.

How do we get more repeat orders?

Time it to the product. We plan content, reminders and offers around when a bottle or jar runs out, and run ads aimed at people who look like your best repeat buyers. Bundles and routines also help people try more than one product.

What claims can we make in beauty ads?

Keep it to what the product does and what you can back up. Platforms reject ads that promise medical results or shame how someone looks, and drug-like claims bring extra scrutiny. We write ads that show results honestly and still pass review.

Can you drive sales in retail too, not just online?

Yes. Creator content and local ads can send shoppers into stores, and we can point campaigns to your retail partners where it makes sense. Strong online buzz also helps when you're pitching new retailers.

Do you make the content too?

We plan the creative, brief creators and turn your existing product shots, reviews and creator videos into ads built for each platform, then run the campaigns.

ready when
you are

BLOG

fresh from

the feed

fresh from the feed

Lessons from real campaigns: what worked, what flopped and what weโ€™d do differently next time.

Lessons from real campaigns: what worked, what flopped and what weโ€™d do differently next time.

Lessons from real campaigns: what worked, what flopped and what weโ€™d do differently next time.

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still not sure?

still not sure?

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ask your AI

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ยฉ 2026, 604 Digital Inc. All rights reserved.

Subscribe to our newsletter and get insights and updates directly into your inbox.

ยฉ 2026, 604 Digital Inc. All rights reserved.

Subscribe to our newsletter and get insights and updates directly into your inbox.

ยฉ 2026, 604 Digital Inc. All rights reserved.