paid social advertising

Your ROAS looked great in March. By June it fell off a cliff.

Same campaigns, same audiences, same budget. The results just stopped. Sound familiar? Usually, nothing broke. Your ads got tired. Paid social advertising on Meta and TikTok now runs on creative more than targeting. The platforms find the audience, but only if you keep feeding them ads worth showing.

What a paid social advertising agency should actually do

Less fiddling with audiences, more testing what people respond to. Here’s what that looks like with us:

• Account cleanup: tracking, Conversions API and a simpler campaign structure

• Weekly creative tests across hooks, angles and formats

• Campaigns on Meta, TikTok, Pinterest and Snapchat, wherever your buyers are

• Budget management that moves money to winners within days

• Reporting on revenue, cost per acquisition and return on ad spend

How we’d approach it

Say you’re a DTC candle brand spending $20K a month on Meta with flat results. First, we’d check tracking, because a missing Conversions API setup alone can make results look worse than they are and send the algorithm the wrong signals. Then we’d simplify: fewer campaigns, broader audiences and more creative.

Next, we’d test new angles every week, from gift-season hooks to cozy-evening routines to creator unboxings. Losers get cut within days. A good outcome is a stable cost per acquisition, a pipeline of fresh ads and budget that grows only when the numbers say so.

What most brands get wrong

They keep tweaking targeting while running the same five ads. The fix is usually more creative, not a new audience. That’s why our media team works hand in hand with content and creators. We also use Meta’s and TikTok’s own AI tools, like AI voiceovers and quick variations, to test more ideas faster, while real creators stay at the core of what we run.

How we report on paid social

You get a short monthly report that leads with revenue, cost per acquisition and return on ad spend, then explains what we tested, what we cut and what’s next. We also look at blended results across all channels, because each platform likes to take credit for the same sale.

Where it fits

Paid social is the core of our media work. It runs on creative from UGC content and creator-led ads, and AI campaign optimization balances its budget against your other channels. We manage paid social for brands across North America.

Ads stopped performing? Book a free audit and we’ll show you where we’d start.