50
of 100
the fitness playbook
from intro offer to regular
Four stages, one plan. We find where people drop off and fix that first.
CLIENT STORIES
real brands
real numbers
30 min • no commitment
industries
FAQs
questions about
fitness
?
What does a fitness marketing agency do?
We fill your intro offers, turn trials into members and help keep them around. That covers strategy, ad creative, local creators, paid media and reporting tied to sign-ups, not likes. For studios and gyms, that usually means fewer wasted clicks and more people actually walking through the door.
How do we get more people to book an intro class?
Make the first step easy and the offer clear. We run local ads aimed at people near your location, send them to a page where booking takes a few taps, and show real members and coaches instead of stock gym photos. Then we test offers until one sticks.
How do we keep new members past the first few months?
Roughly half of new members quit within six months, so the first weeks matter most. We use member stories, coach intros, challenges and reminders to build the habit early, plus win-back campaigns for anyone who drifts off.
Do local creators and influencers work for gyms?
They do, when they're actually local. A creator who trains nearby and posts about your class reaches the exact people who can show up. We match you with creators who fit your vibe, track every sign-up they drive and turn the best clips into ads.
Which works better for studios: Meta, Google or TikTok?
Meta usually brings the most trial sign-ups for studios and gyms, Google catches people already searching for classes nearby, and TikTok and Instagram Reels show what a class actually feels like. We start with the one most likely to pay off and add the rest once it works.
How much should a studio spend on ads?
It depends on your location, offer and how many trials you can handle. Many studios start with a modest test budget, find the cost per sign-up that works, then scale what's profitable. We'd rather prove it on a small budget first.
Can you help outside January?
That's where we help most. New Year's demand is easy, the rest of the year isn't. We plan seasonal pushes like back-to-school and spring, plus always-on campaigns so your schedule stays full year-round.
Do you make the content too?
We plan the creative, brief local creators and turn your existing class footage, member stories and coach clips into ads built for each platform, then run the campaigns.
ready when
you are
No commitment consultation
Honest take on what to fix
A clear plan for next steps
