marketing audit

Something’s off, but what?

Your cost per acquisition keeps creeping up, sales feel flat and every report says things are fine. Someone needs to take a proper look. That’s what a marketing audit is for. We go through your ad accounts, channels, tracking and funnel line by line, then tell you plainly what’s working, what’s leaking and what to fix first.

What we look at in a marketing audit

We check the places where budget quietly disappears:

• Ad accounts: structure, spend, audiences and tired creative

• Tracking: pixels, Conversions API and analytics, so platforms learn from real sales

• Funnel: landing pages, offers and checkout

• Organic channels: what’s earning attention and what isn’t

• Competitors: what they’re running and where they’re outspending you

How we’d approach it

Say you run a boutique fitness studio spending on Meta and Google to fill classes. First, we’d check whether your tracking actually records bookings. Often it doesn’t, which means the platforms are optimizing for the wrong thing. Then we’d look at the account itself: overlapping audiences, ads that have run for months and budget spread across too many campaigns.

You’d get a ranked list: fix tracking this week, refresh creative next and consolidate campaigns after that. A good outcome is knowing exactly where every dollar goes and what you’d change first, whether we work together or not.

What most audits get wrong

They hand you a long report and walk away. We keep it to what matters, rank it by impact and walk you through it on a call. If things look solid, we’ll say so.

What happens after the audit

You decide. Some brands take the fix list and run with it in-house. Others ask us to handle specific fixes, or the whole account. Either way, the audit isn’t a sales pitch in disguise. If the biggest problem is something we don’t do, like your website platform, we’ll tell you and point you in the right direction.

Where it fits

A growth audit is usually the first step in our strategy work. What we find shapes your channel planning and, if you’re launching something new, your go-to-market plan. We audit accounts for brands across North America.

Want to see what’s leaking? Book a free audit. You keep the findings either way.